'Wipe It Down' mirror transition trend

APR 26 2020

Set to BMW Kenny's track 'Wipe It Down', the format showed a user spraying and wiping a mirror, with their reflection transforming on each wipe. Roughly 1.5 million users made versions, collectively drawing more than 850 million views, and the song reached number three on Spotify's Global Viral 50. It is a benign creative-editing trend rather than a prank or stunt.