Elodie, Tiziano Ferro - Feeling

JUL 01 2024 · 12:00

Elodie, Tiziano Ferro - Feeling (2024) Director: The Morelli Brothers (Luca & Alessandro Morelli) Era: Italian Pop-R&B Renaissance (2024) - A landmark intergenerational Italian pop collaboration merging Elodie's new-wave female pop identity with Tiziano Ferro's legacy R&B influence, released under Island Records / Universal Music Italy. High curatorial value as a document of a historically significant first-time collaboration between two of Italy's most prominent pop artists across different generational strata. The Morelli Brothers' direction, applied with a fashion photographer's eye and a cinematic monochromatic palette, elevates this beyond a promotional clip into an archival-grade visual artefact of mid-2020s Italian pop culture. The rapid editorial pace, high-contrast black-and-white photography, and controlled emotional intensity make it a strong exemplar of the prestige Italian pop video form. Context: Released in November 2024, 'Feeling' represents a significant intergenerational event in Italian popular music: Elodie, a leading figure of the 2010s, 2020s female pop resurgence in Italy, collaborating for the first time with Tiziano Ferro, who pioneered the introduction of R&B into the Italian mainstream in the early 2000s. The video's black-and-white visual language strips the collaboration to its emotional core, positioning it against Italy's rich tradition of cinematic pop storytelling while anchoring it firmly in the prestige aesthetics of contemporary global pop. The song was released as the second single from Elodie's fifth studio album 'Mi ami mi odi' via Island Records and Universal Music Italy, underlining its institutional weight within the Italian music industry. Director notes: The Morelli Brothers directed the official music video for 'Feeling,' which premiered on November 8, 2024. The video was shot entirely in black and white, a deliberate aesthetic choice to foreground the emotional and psychological intensity of the song's theme of betrayal and complex human relationships. Elodie and Tiziano Ferro appear as the sole on-screen protagonists. The production is credited to Double Trouble Club Srl / Universal Music Italia Srl. The Morelli Brothers had previously directed Elodie's 'Red Light' (2023) and 'Glamour' (2023), establishing a consistent visual language for her era.