La Luz - Always in Love

JUL 01 2024 · 12:00

La Luz - Always in Love (2024) Era: Mid-2020s Psychedelic Indie Revival (2024) - Sub Pop-era psych-rock intersecting with surrealist visual art, post-pandemic emotional reckoning, and retro-horror cinema influence High curatorial value as a 2024 time capsule of psychedelic feminist indie rock at a creative and biographical apex. The video's documented inspiration from Japanese camp horror (Obayashi's House) makes it a rare and traceable case of cult cinema cross-pollination in contemporary music video. Its fast-cut surrealist structure, warm chromatic intensity, and deeply personal thematic content, alongside its Sub Pop institutional context, make it essential viewing for researchers of 2020s independent music culture, feminist rock history, and the aesthetics of emotional resilience. Context: Released May 24, 2024, as the fourth and centerpiece single from La Luz's Sub Pop debut album News of the Universe, 'Always in Love' arrives as a landmark moment for the band's artistic trajectory. The video and album together represent a reckoning with mortality and unconditional love, shaped by frontwoman Shana Cleveland's breast cancer diagnosis. Operating at the intersection of psychedelic indie rock, feminist underground ethos, and a deliberate visual homage to Japanese camp horror cinema (specifically Nobuhiko Obayashi's 1977 film House), the video situates La Luz within a lineage of artists deploying surrealist kitsch as emotional amplification, radical vulnerability rendered through maximalist, uncanny imagery. Director notes: The video is documented as inspired by the 1977 Japanese camp horror film House (directed by Nobuhiko Obayashi), as stated publicly by Shana Cleveland in the Sub Pop album release press materials (subpop.com, May 24, 2024). No separate director credit has been surfaced in any indexed source.