Crystal & Couture
The fashion empire: Atelier Swarovski and the designer collaborations, Karl Lagerfeld, Zaha Hadid, Mary Katrantzou, the 125th and 130th anniversaries, Penélope Cruz and the Ariana-Grande campaigns, Skims and Marvel.
Part of Swarovski
39 moments in this segment.
- - Glamour Swarovski 1980s reading glasses. A retro 1980s Swarovski eyewear ad, the brand’s breadth.
- - Swarovski Collaborations SS07 highlights. Early Atelier-era runway collaborations.
- - Swarovski advertising film. A vintage Swarovski advertising clip.
- - Swarovski commercial. A Swarovski brand commercial.
- - Swarovski crystals - "Discover Your Light". ".
- - The Swarovski Collective: a look back. The brand’s fashion-collective history.
- - Haute Couture & Swarovski: 2000s - present. A retrospective on Swarovski on the runway.
- - Mary Katrantzou SS18 with Atelier Swarovski. A runway collaboration.
- - Penélope Cruz at a Swarovski event in Paris. The global brand ambassador.
- - Getting ready for the 2020 Oscars with Penélope Cruz. The Atelier ambassador on the red carpet.
- - 125th Anniversary Collection (C W Sellors). A look at the anniversary jewellery.
- - Swarovski Mother’s Day commercial. A Swarovski seasonal advert.
- - The 125th Anniversary Collection. The milestone collection.
- - Swarovski - 125 years anniversary. The 125th-anniversary film.
- - Karl Lagerfeld × Swarovski - Choupette earrings. A Lagerfeld-Swarovski collaboration piece.
- - Swarovski FW’20 - 125-year legacy of craftsmanship. Building on its rich history, the Swarovski Fall/Winter 2020 (FW20) Collection tells the stories of two defining moments in the brand’s 125-year history, interlinked by the ever-present power of glamour. Fall seeks inspiration from the vibrant glamour and creativity of the 1970s, when Swarovski created its first crystal products, while Holiday is a nod to the refined royal glamour of 1895, the year Swarovski was born.
- - Swarovski Fine Jewelry 125th. The fine-jewellery anniversary line.
- - Swarovski × Skims at Bergdorf Goodman. The Skims collaboration in store.
- - Step inside Swarovski on Fifth. The relaunched flagship concept.
- - Swarovski × Skims. The 2023 Skims body-jewellery collaboration.
- - Swarovski - "The Wonder of Love". A brand campaign film.
- - Introducing the Spring–Summer 2024 campaign. The relaunched brand identity.
- - Swarovski × Marvel - Spider-Man figurine. The 2024 Marvel figurine collaboration.
- - Swarovski’s NYC flagship store - full tour. The Fifth Avenue flagship.
- - Swarovski Met Gala details in numbers. The scale of a Met Gala crystal look.
- - Making the Created-Diamonds Galaxy Necklace (Met Gala 2024). A crystal/lab-diamond couture piece.
- - Swarovski × Skims - collaboration launch. The Skims launch.
- - Swarovski Spring–Summer 2024 campaign: "Energy". The modern Swarovski brand campaign.
- - Swarovski "The Party of Dreams" starring Ariana Grande. The festive campaign film.
- - Swarovski Marvel figurines. The Marvel crystal collection.
- - Alex Consani - Swarovski × Met Gala 2025. A Met Gala crystal look.
- - Swarovski × Met Gala 2025. Swarovski dressing the Met Gala.
- - Adut Akech - Swarovski × Met Gala 2025. Another Met Gala look.
- - Swarovski Fall 2025 - Idyllia Collection. A recent collection launch.
- - Karl Lagerfeld FW25 - "Two Legacies Collide". The Karl Lagerfeld × Swarovski legacy.
- - Swarovski Creators Lab - 130 years of creativity. The 130th-anniversary collaboration showcase.
- - Ariana Grande × Swarovski capsule - NY flagship. The capsule launch at the Fifth Avenue store.
- - Swarovski × Met Gala 2026 - EJAE couture look. The latest Met Gala collaboration.
- - Swarovski Summertime 2026 - Ariana Grande. The 2026 summer campaign.

