Meme Marketing
The internet stunts that sold the records: the fake $17M MTV Cribs mansion, the "World’s Easiest Diet", the million-dollar-music-video breakdown, the Hot Cheetos bath, the intergalactic circus. Trolling as an art form and a marketing engine.
Part of Oliver Tree
10 moments in this segment.
- - Oliver Tree - Movement. The "Movement" Hot Cheetos Bath Challenge, a self-degrading viral stunt tied to the track.
- - Oliver Tree's Life Story
- - MTV Cribs: Oliver Tree's $17 Million Dollar Mansion (2018). ), an Oliver Tree video.
- - Oliver Tree - All That x Alien Boy (Music Video). The All That × Alien Boy behind-the-scenes, a look inside one of his elaborate video shoots.
- - Oliver Tree - How to Make a $1,000,000 Music Video (Hurt Music Video). The "$1,000,000 Music Video" breakdown, a mock-serious behind-the-scenes on the Hurt shoot.
- - How I lost 15 Pounds (World’s Easiest Diet). His deadpan "World’s Easiest Diet", an absurdist infomercial parody, pure meme-marketing.
- - Iconic career post: 'I've come out of retirement to record one more al. ' - the Cowboy Tears announcement (Instagram, @olivertree).
- - THE WORLD’S FIRST INTERGALACTIC CIRCUS
- - The biggest city in the world that you never heard of @dylanpage.ning. (Instagram @olivertree, 2025-02-23).
- - Biggest Mac & Cheese Chopped Cheese with @olivertree' at Prospect Park. (Instagram, @prospectparkdeli).
