Thirty Million Tons
In May 2026 the Norwegian government approved dumping 30 million tons of toxic mining waste into the ocean, in a country she had arrived imagining as a picture-perfect postcard of clear fjords. Deep-sea mining, industrial harbours, the billion-dollar industries on the other side of the argument, and the occasional win. "If this absolutely BRILLIANT success story isn't reason enough to KEEP PUSHING."
Part of Luisa
56 moments in this segment.
- - Ropes in sunset, just an ordinary day in the same boat😢. 😢#sunset #sailing #fisheries #why #dumped #helgeland #helgelandskysten #summer
- - 6 days, 4 volunteers and one host/skipper/photographer.. 900 young adults from all over the world are on waiting list to do long term volunteer beach cleaning in Norway, but we need more boats! Hoping for support from the industries that build fortunes from a sustainable ocean... #marinelitter #pollution #ocean #helgelandskysten #norway #fishfarming #fishing #holdnorgerent #marinelife
- - This is some of the things we found on 50 meters shoreline at a…. 87% of the weight of the garbage we found was from the seafood industry, 9% from other industry and 4% from personal use. #holdnorgerent #marinelitter #beachcleanups #pollution #nature #norway #strandrydding #sailing #ocean #helgelandskysten #helgeland @miljofondet @miljovernforbundet @miljodirektoratet
- - The earth takes over the plastics.... ! This pile of ropes probably has been here for some years, and it’s almost «gone» in the ground. We want to remove as much as possible before it gets stuck in the ground, and we need all the help we can get. Our expectations to the industries that lost this ropes are still high... #holdnorgerent #strandrydding #marinelitter #beachcleanups #pollution #ropes #sailing #norway #helgelandskysten #helgeland @holdnorgerent @miljodirektoratet @miljovernforbundet @holdnorgerent @miljofondet
- - Someone has misunderstood how to use ketchup when making sausages on…. ! Or... maybe they just found the bottle and wanted to burn it to get rid of it? Anyway, we hope @orklanorge will help us remove the bottles from Idun Industries (owned by Orkla) from the Norwegian beaches. All good beach parties need ketchup, but not like this! We are offering @orklanorge to run a new Idun cleanup boat from 2020-2025, if they fund the boat. We look forward to a lot of happy moments around the bonfire, with sausages and Idun Ketchup, having breaks in the cleanup work with volunteers at the most beautiful coastline in the world:-) #idun #
- - No beach without Idun Ketchup from Wonder how they all get here!?. No beach without Idun Ketchup from @orklanorge Wonder how they all get here!? This one greeted us welcome on a beach outside Lovund, and you can see how the sun is bleeching the bottle and makes it look almost like the mustard bottle from the same brand. We hope Idun Industries and Orkla will help us in the battle against marine litter. Together we want to make people aware, and to clean as many beaches as possible. #holdnorgerent #strandrydding #marinelitter #beachcleanups #norway #helgeland #helgelandskysten
- - Some times we sort, weigh and count the stuff we find on the beaches.. 210 ropes, 3 parts of fishing nets, 80 drinking bottles, 74 other bottles, 16 trael balls, 13 balls from fish farming buoys, 14 small floaters, 19 big cans, one of them filled with used engine oil, 10 fish boxes, 9 objects from the shoe/glove/helmet-categori, 15 household- and food packaging objects, 2 shotgun cartridges, some isolation material, snuff boxes, lighters and a refridgerator door! We think the industries that make fortunes producing or using this plastics, should pay for the job cleaning it. We just need to cover our ex
- - All this instant coffee lids were found in a small area at Åsvær.. 1nordnorge, @hellyhansenworkwear and some more... #sailing #beachcleanup #strandrydding #ocean #norway #helgeland #helgelandskysten #coffe #kaffe #no
- - Helgeland, the most beautiful coastline in the world, clean and…. ❤️ In the background is Lovund, the origin of the multi billion company Nova Sea. Today NRK Skole (NRK School) joined us to learn more about the marine litter we find, where it comes from, why it’s dangerous and how to solve the problem. As usual we found bottles from @orklanorge (Idun ketchup) and @nestle coffe lids, but most of all ropes, nets, black plastic pipes, oil cans and bouyes from the fishing and fish farming industries. We can’t understand why the compaines that make fortunes of harvesting the ocean or selling plastic products will not help u
- - The beautiful colors of the autumn❤️About 80% of our findings are…. 🐋🌊👍Our bigges sponsors today are @miljodirektoratet @miljofondet and @sparebank1nordnorge and we are proud members of @holdnorgerent #ocean #beachcleanup #norway #helgeland #helgelandskysten
- - TRAVELLING KETCHUP PART 2 After going by boat and bus, the next part…. ! @orklanorge have probably noticed that we are on our way for a visit, with 2 bags of their popular Idun Ketchup bottles, that our founder Rolf-Ørjan Høgset has picked from the beautiful beaches of Helgeland. Hopefully Orkla is planning a good answer on our simple question: Who should cover the costs of removing their bottles from the ocean? Is it Rolf-Ørjan and his volunteer beach cleaners? Is it the tax payers? The gouvernement? Or, maybe the big industries that make fortunes on selling plastic products should help? We are looking forwa
- - Have you ever wondered what we find when we pick along the Norwegian…. #oceanhealth #plasticpollution #beachcleanup #marinelife #climatecrisis #beachcleaning #microplastics #microplastic #hellotrash #marinelitter
- - A little photo dump of some of the beautiful places we get to work…. ! #Bris #Oceanhealthexpedition #oceanhealth #plasticpollution #beachcleanup #marinelife #climatecrisis #beachcleaning #microplastics #microplastic #marinlife #hellotrash #marinelitter #adventure #norway #norwaynature
- - Morocco January 24 - the coast. // pt 1 Loved every second of it, what a way to start the year with my friendsis! ♥️☀️ Our first stop of the trip was Imsouane, a tiny cute fishing village with amazing surf. As you might have heard, given a 24h notice, the government took down all non-business related buildings (which have been around 80% of the village) that have been tolerated before. All this, to most likely make place for commercial hotels, fancy resorts etc, thereby displacing many locals who are losing their livelihood. So the Imsouane as shown in my little video does not exist anymore which is pretty heart-breaking. If you wann
- - The OneOcean Week 🌊 From April 13th to 19th, 2024, Bergen was meant…. 30 years! Politicians and various players from the industries were meant to “shine a light on creating the sea we need for the future we want.” (words from OneOcean website) It’s both baffling and concerning to witness the disparity between rhetoric and action. While i
- - The team searched for remote islands on the map and dropped the pin…. The #oceanCARE team searched for remote islands on the map and dropped the pin on Feøy, a group of islands outside of Haugesund on the West coast. On Feøy there are 40 inhabitants, and many more grazing sheep🐑❤️ For some days we bonded with nature and the sheep. Using our red dinghy to get out to islands where humans rarely set their feet. When coming up close, scouting in the grass and in between rocks, we again saw the impact we humans actually have on this untouched nature. Ropes, bottles, nets and plastic wrapping deep down in the soil and stuck under the rocks🌿🪨 Out of curiosity, we went out to some small islands we cleaned jus
- - In early September Team Bris crossed the North Sea to the…. ⛵️🌊 There, we met with our sponsor, Van Oord, to join them at their festival at SEA (Sustainable Earth Actions) week. We gave a presentation on our mission and what we have been able to accomplish together this season. Team Bris (our sailboat pictured above) alone has cleaned 21,000 KG of marine litter! We also had the opportunity to engage with Van Oord’s employees at their office, visited one of their shipyards, and attended schools in the area. Although beach cleaning will always be our most important work, engaging and cre
- - With the help from governments and industries, we could clean the…. ’s method is by far the most efficient way to clean beaches, and thousands of volunteers from around the planet are ready to do the job. All we need is enough funding to cover the technical costa, like fuel for the boats and food for the crew. Industries and governments have the opportunity to help, from today, to make our vision of a clean and healthy ocean come true. Visit our homepage www.inthesameboat.eco to learn more about how!
- - Here are just 3 of the many reasons why our oceans are vital for the…. 🌍💙 1️⃣ Our Oceans are natural Climate Regulators 🌡️ 2️⃣ Biodiveristy Support 🐠🌱 3️⃣ They act as protectors against Natural Disasters 🌩️ Without healthy oceans we can’t breath, or sustain life on Earth 🌍🌊 Which is why part of our mission is the protection of our oceans 💪🏼 Did you know our oceans were capable of doing these things? Share with us your thoughts ⬇️ #oceanlife #environmental #sustainability #climatechange #oceanvitality
- - When visiting Norway’s industrial harbors, we are struck by their…. ’s prosperity is built on natural resources, oil, fish, rivers, the forest, minerals, tourism, and now wind! Some have profited more than others, but it’s hard to be Norwegian without appreciating what these resources have done for us. Yet, there’s another, less tangible value, the privilege of being surrounded by nature. The fresh air, clean mountain streams, the cries of seabirds, the silence inside the sea fog, and the northern lights in total darkness, undisturbed by human activity. It’s dishearten
- - POV: You just spent hours cleaning an island, feeling accomplished……. … and then, BAM, there it is. A massive fishing net. 🤦♀️ Like, cmon?! Can we catch a break? Apparently not, because 80% of the marine litter we find comes from the fishing industry. And these so-called „ghost nets“ don’t just sit there harmlessly, they keep fishing forever, trapping dolphins, seals, and seabirds in an endless cycle of destruction. 🦭💔 Once entangled, marine animals drown, starve, or suffer fatal injuries. The ocean deserves better. We need stricter regulations and better waste management, because just cleaning up after the mess isn’t enough. Let’s stop th
- - We are proud to introduce as the new CEO of In The Same Boat’s…. We are proud to introduce @solvimaria as the new CEO of In The Same Boat’s shipping company, the branch of our organization responsible for running the boats and formally employing our skippers and team leaders. In this role, Sølvi will oversee financial management and safety across our maritime operations, while also contributing actively to sales and relationship-building. With a master’s degree in property and environmental law and several years of experience as a judge in the Norwegian land consolidation court, she brings a strong legal and strategic foundation to our mission. She also has a remarkable ability to identify and r
- - 83% of the trash we collected outside Honninsvåg is related to the…. 7% to other industries and about 9% seems to have a domestic source, like food packaging and a car-tire. Catalogizing and documenting our findings is an important part of the process to reduce plastics in the ocean, as we can work on solutions to reduce the emissions from the source. This cleanup was a collaboration with @nordkappmuseet and individuals from the local community were taking part in the project. 422 kg of trash was sorted and the total amound of objects was 731. We can clearly see a difference between beaches close to city centres and
- - Hundreds of brand-new plastic bags… hidden in the rocks by the sea?. 👀 We weren’t ready for what we found during our last beach cleanup. Over 200 kilos of unused grocery bags, Mega, Spar, Obs, and more, stashed like a secret. They’ve never carried a single item. So what are they doing here? Was it dumping? A delivery gone wrong? Or something more mysterious? 🌊 One thing’s clear: they don’t belong on the beach. Now we need your help to figure out how they got there. 📍We’ve pinned the exact location: https://maps.app.goo.gl/jxK6CjSoKFH3ALfu6 Got a theory? Drop it in the comments, let’s solve this together. A mission for @rydd_i_
- - Someone tied a 15 kg battery to this fishing net and sunk it.. ’t know how long it has been on the bottom, ghost fishing… but now it’s taken care of! Thank you @heroy.brygge for the help and support with this net and hosting us at your harbor. #plasticpollution #beachcleanup #plasticpollution #marinelitter #oceancare #norway #sustainability #fishing #ghostfishing #illegaldumping
- - We are proud of partnering up with a corporation highly awarded for…. We are proud of partnering up with @schneiderelectric a corporation highly awarded for their sustainability measures and actions. They are not only supporting us financially, but eight of their employees joined us for an intense four day expedition, cleaning plastic pollution from Horsvær. Horsvær is a nature reserve far out from the coastline of Norway, and we are pretty sure that no one has ever set foot on some of the small islands we cleaned - but we found a lot of trash. The area is populated by eagles, cormorants and a lot of other birds, and on a few islands there's some cabins. The volunteers from @schneiderelectric removed
- - Yesterday, our volunteer coordinator Zamira, was invited to attend…. 🌊 Meaningful engagement with costal communities is essential to developing impactful and sustainable policies, emphasising a bottom-up approach to policy making. 🌊 Ocean literacy is key in engaging and inspiring people to take action to protect
- - The most plastic is collected way too far for our eyes to see.. 't exist right? It is key to remember that the impact of our consumption and (even more ) our production takes place in remote locations like #finnmark. I mentioned production because what is mostly found stranded in the norwegian sea is debris from fishing industry and from fish farming. This figure is even more relevant when you look at data from Barents sea ( https://www.sciencedirect.com/science/article/pii/S0025326X17307166) #plasticpollution #artic #norway #beachcleanup
- - chrissykeegs74 usually works in the transport and installation…. ’s most important supporters, not only because they provide crucial funding, but also because we exchange valuable knowledge and experience on how marine litter can be prevented and cleaned up as effectively as possible. @vanoord_official is a major contractor in the maritime industry, and has committed itself to protecting, and even restoring, nature in connection with its projects. Read more about this h
- - September on the Front Lines From the cliffs of Rogaland to the wild…. 💪 Team Fonn hauled massive depots from Finnmark, even calling in a helicopter mission. 💪 Team Qilak tackled giant nets, pipes, and buoys in Horsvær. 💪 Team Live battled autumn gales in Rogaland and engaged the seafood industry in Austevoll. 💪 Team Bris crossed to the Netherlands for an awareness expedition, giving talks, hosting visitors, and joining a regatta. 💙 September totals: 🌊 21,710 kg of plastic removed 🌊 216 km of coastline cleaned
- - Large parts of Norway’s coastline lack waste management services for…. 74, joined us and made a commendable effort to help compensate for this! One of the biggest local, land-based sources of marine litter is the lack of waste management services. People living without road connections are left to fend for themselves, and in many places waste ends up being burned on the shoreline, buried, or dumped at sea, simply because delivering it legally is too difficult and expensive. To dispose of waste properly, some island communities first have to transport it by boat to
- - Plastic doesn’t disappear, it just changes form.. ’s already polluting our environment is crucial. Every piece we remove before it breaks down helps protect ecosystems and wildlife. While industries and governments carry the majority of responsibility, our collective choices and actions can put pressure on the system to change. A
- - A whale shouldn’t die from our waste.. ’t disappear. It continues to drift, trap, and harm long after it’s lost. At In The Same Boat, we work both to remove lost gear already polluting our ocean and coastline, and to collaborate with the fishing industry to reduce gear loss at the source. Cleanup and prevention must go hand in hand. We can’t normalise these events. We must take action to protect our ecosystems and the wildlife that depend on them. Because every one of us deserves a safe, clean place to call home. 🐋 Read full article: https://thedanishdream.com/news/whale-dies-after-swallowing-12kg-of-fishing-nets/ #wh
- - As a surfer who has spent the past 5 years dedicated to clean…. ’s coastline of marine litter, hearing that plans exist to dump 30 million tons of toxic mining waste into the ocean, is absolutely heartbreaking. I am fuming and absolutely sick of companies’ greed and them not caring about the consequences of their actions at all. Please: We need to stop this madness from happening! Sign the petition that demands the main investor of this mining project to pull out - link is in bio! And if you happen to be in Oslo, London, Hamburg, Geneva, New York or Melbourne on the 26th of February: come visit the Hartree Offices with us to hol
- - We are urging Hartree Partners to withdraw from the mining project…. 👉Visit
- - Hartree partners is not answering our request to meet with them and…. ’s important that Hartree Partners understands that the Nussir mining project they are funding is an environment catastrophe and a direct violation of the Sámi rights. 👉 Sign the petition in the link in our bio & send them emails Let’s make sure our voices are heard! #inthesameboat #preservenature #stopnussir #hartreepartners #repparfjord
- - I write this post while sitting on my comfy bed, in my warm house.. ’t quite know what to write, because it all feels irrelevant to what is happening at the moment and the reality that so many people are facing. If anything, this: not being political is impossible. Literally every action or inaction is political. Let’s be on the right side of history. #breadandcircus #thirdworldwar #surfergirl #noplanetb #ocean
- - We live in such confusing, hard times and I stare at my phone…. ’s making us want to fight. And so I dedicated my past years to tackling plastic pollution and making documentaries, trying to be of service and create hope. And yes, of course we need to be angry and loud, but it shouldn’t cancel out our
- - Collaborating with the seafood industry is essential to fight the…
- - WE 👏 ARE 👏 SO 👏 MANY and it really does add up!. ! What really made me understand that, was hearing some numbers of our cleanup mission from our captain: One of our beach cleaners cleans around 30 kg / hour. One team of beach cleaners cleans 2000 kg / day. And since 2017 we have cleaned 1 800 000 kgs 🤯. And there are of course so many other people, other crews, all over the world - cleaning up! And this isn’t beachcleaning-specific of course. EVERYTHING ADDS UP! And I truly believe that change will have to come from the bottom up. Neither industries nor governments are going to change anything - unless we demand it! #plasticpollution
- - Our first stats of the season are in!. ! 🌊 The start of the month is always a whirlwind, preparing boats, welcoming new crew, and navigating the challenges of early spring in Norway. Despite storms and tough conditions, two of our boats were out in action, removing toxic waste from nature, building a supportive community, and inspiring others to see that they can make a difference. The season ahead will bring new challenges, but we’re ready to face them, together, to protect the world we all share 🌍 Our beach cleaning activities this month are proudly part of @rydd_i_tide & @handelensmiljofond We are proudly part of @sjomatbedriftene O
- - I found this little guy (or the head of this little guy) while beach…. (80% of trash is just from the fishing industry), I’d much prefer just finding a clean beach 🙏 The easiest thing we can do for the environment (and ourselves) is just to stop buying things we don’t need. Anyway, happy Easter from us two silly geese! ☀️, #plasticpollution #ocean #environment #surfergirl #beachcleaning
- - Moving day for Team Qilak ⛵️ Our sailboats are our home base, giving…. ’s time to move on and sail on to the next mission, bringing both sailboat and workboat along for the journey. Last week, the Qilak team made the move under beautiful sunny skies, sailing Qilak and Crush to a new cleanup area just north of Trondheim. On to the next mission 🌊 Project with @rydd_i_tide and @handelensmiljofond 🌍💙 Proudly part of @sjomatbedriftene. #inthesamebo
- - Styrofoam is one of the items we find the most in our cleanups,…. ’s toxic for ecosystems, wildlife, and humans. And most styrofoam items can’t even be recycled… But there are alternatives! Now a days there are many companies, such as @notpla, that are creating biodegradable, plastic free packaging. We can choose a healthier and cleaner planet 🌎💙 What are your favorite reusable items? Share them with our community! 👇 #styrofoam #inthesameboat #toxicmaterials #reusable #sustainability
- - Breaking down the trash we find pt.. 2: Dolly Ropes These plastic strands are attached to the bottom of trawl nets and they’re a serious hazard for marine life. Non-biodegradable and easily lost at sea, they fragment into smaller pieces, pollute our waters, and was ashore where they get trapped along rocks and soil (& we pick them up!) We’re cleaning in wildlife rich areas, especially seabirds, where debris like this can be deadly. What can we do? 👉Keep removing them- if you find one, take it with you. 👉Advocate for better new design & biodegradable alternatives 👉Support stronger regulations, including limits on bottom trawling Sourc
- - HERE IS THE UPDATE: The Norwegian government approved the dumping of…. 30 million tons of toxic mining waste into the ocean - and as a surfer who spent the past 5 years dedicated to clean Norway’s coastline of marine litter, this is just absolutely heartbreaking! BUT: the ESA - surveillance organisation of the EEA countries is taking Norway to court for their decision! And also the main investor of the mining project hasn’t made their final decision yet. So there is still hope! Please: We need to stop this madness from happening! Sign the petition that demands the main investor of this mining project to pull out - link is in bio! We a
- - Whoever said beach cleaning is easy has not come picking with us 💪🏼…. 💪🏼 Finnmark is the most northern part of mainland Norway and the most challenging terrain that we operate in. The weather, remoteness, and rugged coastline means that we often have to get creative on how to pick the toxic waste and remove it. Our team Fonn has been busy in Havøysund removing trash that we couldn’t get out last year due to weather and picking new pollution that has washed up during the season. Rain, snow, or sunshine you will find our crews out there protecting our ecosystems & wildlife 💪🏼🌍💙 Project with @rydd_i_tide & @handelensmiljofond #inthesameboat
- - Why do we operate on sailboats?
- - The microplastics research is gaining popularity and there’s more…. ! Let’s try avoid plastic where possible and ask our governments to finally address this problem! Currently I’m in Norway with @inthesameboat.eco cleaning the coastline from plastic trash. You can help their cause by visiting their website inthesameboat.eco Sources: https://doi.org/10.1016/j.jhazmat.2024.136978 https://doi.org/10.1038/s41565-021-00998-x https://doi.org/10.1016/j.envpol.2023.123118 https://doi.org/10.1016/j.scitotenv.2024.1725
- - Not to get all woo woo - and this is also certainly NOT meant to be…. “toxic positive” and definitely NOT an argument for just ignoring what is happening in the world but: You are allowed to experience joy - even with all the horror going on. We’re trying to build a world worth living in. So don’t forget to live in it ♥️ Sustainability applies to you too. #hopecore #noplanetb #environmentalism #surfergirl #ocean
- - June on the frontlines!. ! A recap of what our teams accomplished in June of 2026 🌊 From the shores of Southern Norway to rocky coastlines of Finnmark our teams have been busy removing toxic plastic pollution from the environment. Between cleanups, our teams connected with local fishermen, invited community members to join beach cleanups, and welcomes curious visitors on board to share more about our mission and the work we’re doing to protect these incredible coastal ecosystems. Our beach cleaning activities in Norway are part of @rydd_i_tide and @handelensmiljofond. We are also proudly part of @sjomatbedriftene. Thank you to our part
- - 1,000 trawl balls removed in just 3 weeks!. ! Finnmark is one of the most remote places where we carry out cleanups. It’s also one of the most polluted. It’s rocky coastline is covered with discarded nets, ropes, plastic bottles, and trawl balls- so many trawl balls. In just three weeks this season, our team removed over 1,000 trawl balls from a relatively small stretch of coastline outside Båtsfjord. And the number keeps growing by around 100 more every single day. We cleaned the same area in 2023 and now, just three years later the beaches are filled with just as much plastic. Since we started in 2017, we’ve worked closely with the s
- - So I read these news a few days ago and was like: Whatttt is going on???. ! But see for yourself: So, American Samoa has been saying “no” to deep sea mining for over a year: Its government has opposed it. Local communities have opposed it. The territory has even banned deep-sea mining in its own waters. (As they should, scientists warn that deep sea mining could destroy habitats and cause biodiversity loss that could be irreversible on multi-generational timescales.) And yet, just a few days
- - July on the frontlines!. ! A recap of what our teams accomplished in July of 2026 🌊 From the shores of Southern Norway to the rocky coastline of Finnmark our teams have been busy removing toxic plastic pollution from the environment. And this month we surpassed 100 tonnes of plastic removed since we started in March! Pretty incredible 💪🏼 This was possible because of our dedicated volunteers & skippers 💙 Our beach cleaning activities in Norway are part of @rydd_i_tide and @handelensmiljofond. Our 2026 beach cleaning activities are endorsed by @unoceandecade Let’s tackle August 💪🏼 #inthesameboat #plasticfreejuly #protectnature
- - Our cleaning operations are usually done with our sailboats and…. 4 days with just 4 people, they removed 3.5 tonnes of plastic pollution 💪🏼 The trash they collected was put into big bags and will be collected by a helicopter at the end of the season. Follow along and share so more people get to know our work 💙 Our beach cleaning ope
- - Lads, if this absolutely BRILLIANT success story isn’t reason enough…. ’t know what could be! Because right now, we really really REALLY need to stay on the ball! Norway showed us just how powerful public resistance can be - and now we need to get the entire world to join in on a global pause on deep-sea-mining. Especially what the States are up to now… *shaking my head * (check out my other video explaining in detail how one Canadian Tech company is trying to bypass international negotiations by using the Trump regulations. They are about
