Mauro Picotto, Like This Like That - Mauro Picotto, Like This Like That

2001

Mauro Picotto, Like This Like That - Mauro Picotto, Like This Like That (2001) Director: Oliver Sommer Era: Y2K Electronic / Hard Trance Peak Era (2001) - European hard trance and tech-trance at commercial zenith; Italian BXR label dominance in continental club markets; EDM crossover into mainstream music video channels High curatorial value as a confirmed, director-attributed artifact of the Italian hard trance commercial era. Represents a documented collaboration between a prolific German music video director and a key BXR label artist at the genre's mainstream zenith. Quantitative metrics align precisely with club-atmosphere visual conventions, making it a strong reference case for early-2000s European electronic music video production norms. Context: Released in 2001 at the commercial high-water mark of Italian hard trance, 'Like This Like That' emerged from the BXR / Media Records stable that defined the genre's European crossover. Mauro Picotto was among a cohort of Italian DJ-producers, alongside figures from the BXR label, who bridged the gap between underground rave culture and mainstream European club charts in the early 2000s. The video's dark, warm-toned, high-contrast aesthetic mirrors the industrial club environments in which the music was consumed, while the moderate editing pace reflects the hypnotic, long-form trance structure rather than pop-video conventions. The track notably samples Armin van Buuren's 'Blue Fear' (1997), connecting it to the concurrent rise of Dutch trance and signaling cross-national genre exchange within European electronic music. Director notes: Confirmed as director via IMVDb (imvdb.com/video/mauro-picotto/like-this-like-that), which lists a 2001 release date. Sommer also directed Mauro Picotto's earlier 'Komodo' (2000) video, establishing a working relationship with the artist across at least two productions on the BXR / Media Records label. Editor credited as Andi Mährlein per IMVDb.