Kid Rock - Feel Like Makin' Love

NOV 11 2003 · 12:00

Kid Rock - Feel Like Makin' Love (2003) Director: Chris Applebaum Era: Post-Grunge Mainstream Rock Revival (2003) - Peak-era major-label rock MTV crossover period; Kid Rock pivoting from rap-rock to southern-influenced classic rock with a Bad Company cover as lead single from his self-titled sixth album on Lava/Atlantic Records. High curatorial value as a documented genre-pivot artifact: this video marks Kid Rock's public repositioning from rap-rock to classic/southern rock, anchored by a Bad Company cover and helmed by Chris Applebaum at the height of his MTV rock-crossover period. The quantitative fingerprint, near-subsecond average shot length, elevated saturation, warm color temperature, provides a rich data node for comparative editing-pace and aesthetic-palette studies of early-2000s major-label rock video production. Context: Released in fall 2003 as the lead single from Kid Rock's self-titled sixth album on Lava/Atlantic Records, this video arrives at a pivotal moment in Kid Rock's career, a deliberate pivot away from the rap-rock persona of 'Devil Without a Cause' toward a southern/classic rock identity rooted in Bad Company's 1975 canon. The choice to cover a Mick Ralphs/Paul Rodgers composition signals Kid Rock's alignment with arena-rock authenticity at a time when nu-metal was collapsing commercially. The warm, saturated visual palette and rapid-cut performance aesthetic reflect both director Chris Applebaum's early-2000s MTV grammar and the broader industry trend of rock videos anchored in live-energy spectacle rather than narrative concept. Director notes: Confirmed via IMDb (tt8399566) and IMVDb as director of this 2003 music video for Kid Rock's cover of Bad Company's 'Feel Like Makin' Love,' released as the lead single from Kid Rock's self-titled sixth album on Lava/Atlantic Records. Production company listed on IMDb as A Band Apart. Runtime listed as 5 minutes. The song peaked at No. 33 on the Mainstream Rock Tracks chart. The video was produced during Applebaum's prolific early-2000s period, during which he was building his reputation across rock and pop crossover acts before his career-defining 'Umbrella' (2007).