Preston School Of Industry - Falling Away (2001)

OCT 08 2001 · 12:00

Preston School Of Industry - Falling Away (2001) (2001) Era: Post-Pavement Indie Rock Transition (2001) - Early 2000s Matador-era indie rock, bridging 90s slacker rock legacy with low-budget digital video production High archival significance as a rare visual document of the immediate post-Pavement period, capturing Scott Kannberg's first public-facing project after one of indie rock's most celebrated band dissolutions. The video's understated production values and warm analog-adjacent palette are historically representative of Matador-era indie video aesthetics at the turn of the millennium, making it a valuable data point for both Pavement/Kannberg retrospectives and broader studies of independent music video production in the early 2000s. Context: Released in autumn 2001, 'Falling Away' emerged as the debut single from Scott Kannberg's first post-Pavement project. Pavement had dissolved in late 2000 after a decade as one of indie rock's defining acts, and Preston School of Industry represented Kannberg's immediate creative response, built largely from demos rejected during the recording of Pavement's final album Terror Twilight. The video inhabits a distinctly early-2000s Matador aesthetic: understated, performance-focused, and deliberately anti-commercial, reflecting the label's longstanding resistance to mainstream video spectacle. The warm, low-budget visual register mirrors the DIY ethos of the broader Matador/indie underground at a moment when the genre was navigating the transition from 90s alternative's commercial peak toward a leaner, more blog-era independence. Director notes: The video accompanies the lead single from Preston School of Industry's debut album All This Sounds Gas (Matador, August 2001). The single was released as a 7" vinyl on Domino Records (catalog RUG 131) on 2 October 2001. Audio was recorded summer/fall 2000 at Louder Than You Think, Stockton; Wally Sound, Oakland; Casa de Eva, Berkeley; and mixed at Tiny Telephone, San Francisco. No production house, director, or cinematographer credit has been surfaced in any publicly catalogued source.