The Fly's - Got you where I want you
JUL 01 1998 · 12:00
The Fly's - Got you where I want you (1998) Director: Wayne Isham Era: Late-90s Alternative Rock Breakthrough (1998) - Peak post-grunge MTV era; soundtrack synergy between alternative rock radio and teen thriller cinema; Trauma/Interscope major-label push High curatorial value as a primary document of late-90s MTV post-grunge aesthetics and the music-film marketing synergy model. The video's dual function, standalone rock promo and Disturbing Behavior campaign vehicle, makes it a rare, well-documented case study in late-20th-century cross-platform music promotion. Wayne Isham's confirmed directorship ties it to a significant corpus of era-defining music video work. Context: Released July 4, 1998, 'Got You (Where I Want You)' served dual roles as lead single from The Flys' major-label debut Holiday Man and as the flagship track of the Disturbing Behavior film soundtrack, a synergy emblematic of the late-90s music-film marketing complex. The music video mirrored this duality by interweaving original performance footage with archive clips from the MGM teen thriller, amplifying the song's reach across both radio and cinema audiences. The Flys, formed in Hollywood in 1994 by Adam and Joshua Paskowitz, sons of the Paskowitz surfing family, brought a Southern California coastal sensibility to the post-grunge sound. The video's cliff-top setting, golden light, and crowd-dive imagery evoke youthful rebellion coded through a distinctly West Coast lens, resonating with the era's pervasive teen-angst cultural moment. Director notes: Directed in 1998 for Trauma Records/Interscope. The video was produced by Dave Robertson. It was strategically tied to the MGM film 'Disturbing Behavior' (1998), incorporating archive footage from the film. The video opens with a close-up of bare feet in hay, followed by the band performing on a cliff top, intercut with film clips and a crowd of teenagers ultimately diving off the cliff. A version of the video without the Disturbing Behavior film inserts also exists, substituting additional band performance footage. The warm brightness (95.96/255), high saturation (158.11), and fast cutting pace (99 cuts, 2.43s avg shot) are consistent with Isham's established aesthetic of high-energy outdoor performance staging.
Source: radarchive.org
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