Benny The Butcher, Snoop Dogg - Back Again

JUL 01 2024 · 12:00

Benny The Butcher, Snoop Dogg - Back Again (2024) Director: Razak Ologunebi (ThirdEyeRaz) Era: Post-Streaming Hip-Hop Renaissance (2020–2025) - Era defined by lyrical revivalism, cross-coastal collaboration, and premium streetwear aesthetics in music video production A culturally significant 2024 hip-hop video documenting a genuine cross-coastal collaboration between a Griselda lyrical revival heavyweight and a West Coast legend. Directed by ThirdEyeRaz with confident, location-driven realism, the video preserves an important moment in Def Jam's 2020s unification narrative and Benny The Butcher's commercial ascent. The warm LA palette, church setting, and ensemble social staging offer rich material for researchers studying contemporary hip-hop visual conventions and East/West cultural geography. Context: Released January 26, 2024, 'Back Again' functions as a symbolic and literal East/West Coast rap summit, pairing Buffalo, NY's Benny The Butcher, a standard-bearer of the Griselda Records lyrical hardcore revival, with Snoop Dogg, an architect of West Coast gangsta rap. The video emerged during a moment of Def Jam-facilitated cross-coastal rap unity, with Snoop publicly positioning himself as a bridge-builder between regional scenes. The Los Angeles setting, featuring church pews, rooftop vistas, and ensemble social gatherings, grounds the collaboration in West Coast cultural geography while celebrating mutual respect across hip-hop's geographic divide. The production coincides with Benny's commercial ascent under Def Jam and reflects the broader 2020s trend of underground lyrical rappers achieving mainstream visibility without sacrificing aesthetic authenticity. Director notes: Confirmed directed by ThirdEyeRaz across multiple editorial sources including Rap Radar, ThisIsHipHop HQ, and TMZ (January 26, 2024). The video was filmed on location throughout Los Angeles, including rooftops overlooking the city skyline and a church interior, consistent with the director's location-driven, realist aesthetic. The clip served as the lead visual for Benny The Butcher's album 'Everybody Can't Go' (Def Jam, 2024). Track was produced by Hit-Boy.