K-Ci & JoJo - This Very Moment

JAN 01 2002 · 12:00

K-Ci & JoJo - This Very Moment (2002) Director: Terry Heller Era: Y2K R&B / Post-Millennial Soul (2002) - Late-career output from K-Ci & JoJo during the twilight of the classic 90s R&B ballad era, coinciding with the release of their fourth studio album 'Emotional' on MCA Records. This video holds moderate-to-significant curatorial value as a documented artifact of early-2000s R&B balladry, capturing K-Ci & JoJo at a transitional career moment and preserving the warm-toned, intimately staged visual language of the genre's late golden era. Directed by Terry Heller, a figure with documented ties to the hip-hop and R&B video canon of the 1990s, the production provides a textbook example of emotionally-driven performance aesthetics in a period when the form was giving way to more high-concept and hip-hop-inflected visual styles. Context: Released in 2002 as the lead single from K-Ci & JoJo's fourth studio album 'Emotional' on MCA Records, 'This Very Moment' arrived at a pivotal juncture for the duo and for R&B broadly. The brothers, Cedric 'K-Ci' Hailey and Joel 'JoJo' Hailey, had emerged from Jodeci, one of the most influential R&B groups of the early 1990s, and built a successful solo career anchored by gospel-inflected romantic ballads. By 2002, the mainstream R&B landscape was shifting toward hip-hop-influenced production and neo-soul experimentation, yet K-Ci & JoJo leaned fully into traditional balladeering. The video's warm, intimate visual language reflects this commitment to emotional directness, situating the duo within a waning but culturally resonant tradition of Black romantic soul performance. Director notes: Confirmed as director of 'This Very Moment' (2002) by K-Ci & JoJo on both IMDb (credited as 'Telly Heller') and IMVDb (credited as 'Terry Heller'). The video was produced in 2002 in conjunction with the release of the duo's fourth studio album, 'Emotional', on MCA Records. It is listed as one of three music videos Heller directed in 2002, alongside Camron's 'Daydreaming' and Profyle's 'Damn' (2001). The IMDb listing notes the song was written by DeYon Dobson and Tim Owens.