Destiny's Child - Say My Name

JUL 01 2000 · 12:00

Destiny's Child - Say My Name

Destiny's Child - Say My Name (2000) Director: Joseph Kahn Era: Late-90s/Y2K R&B Transitional Era (1999–2000) - Peak neo-soul crossover moment; urban contemporary R&B ascending to mainstream pop dominance; color-block maximalism in set design reflecting Y2K visual excess Tier 1 canonical artifact of the Y2K R&B era. Represents a historically significant convergence of group-identity crisis, innovative color-block set design, and genre-defining production. The video's role as the first public disclosure of a lineup change, now an oft-cited moment in pop music history, gives it exceptional documentary value beyond its aesthetic merit. Won the 2000 MTV VMA for Best R&B Video and is directly tied to two Grammy-winning songs. Essential for any archive of late-90s/early-2000s R&B visual culture. Context: Released as the third single from The Writing's on the Wall on October 14, 1999 (radio) and February 2000 (physical), 'Say My Name' was recorded during a covert lineup change: original members LeToya Luckett and LaTavia Roberson sang on the track but were replaced in the video by Michelle Williams and Farrah Franklin. The video's premiere was the first public evidence of this switch, which subsequently generated major press controversy. Despite, or amplified by, this turbulence, the song reached #1 on the Billboard Hot 100 for three weeks in 2000, topped the Radio Songs and Hot R&B/Hip-Hop Songs charts, and became one of the top ten best-selling CD singles of 2000 in the US. The song won two Grammy Awards at the 2001 ceremony: Best R&B Performance by a Duo or Group with Vocals and Best R&B Song. It was Destiny's Child's commercial breakthrough into the global mainstream, charting top-10 across Europe and achieving their first Australian #1. Director notes: Directed by Joseph Kahn; video filmed in October 1999, released February 2000. The video presents each of the four members in individually color-coded apartment living-room sets, Rowland in blue, Knowles in orange, Franklin in red, Williams in white, with two female and one male dancer. After the first verse and chorus, members and furniture switch rapidly between sets. The video culminates with all performers converging in a garage-like room with cars, the group in black PVC-pants and orange tops. This video marked the on-screen debut of replacement members Michelle Williams and Farrah Franklin, as original members LeToya Luckett and LaTavia Roberson sang on the track but did not appear. The video won the 2000 MTV Video Music Award for Best R&B Video. Kahn also directed the follow-up Destiny's Child single 'Jumpin' Jumpin'.'

Source: radarchive.org

Part of RAD Archive · Watch in the documentary

More from RAD Archive