Hannah Jadagu - Doing Now

JUL 01 2025 · 12:00

Hannah Jadagu - Doing Now (2025) Director: Sam Wilbert Era: Mid-2020s Indie Alt-Pop Era (2025) - A moment of DIY-rooted indie artists graduating to Sub Pop-backed major-indie production while retaining bedroom-pop warmth and lo-fi sensibility High curatorial value as a document of a significant transitional moment in Hannah Jadagu's career and in 2020s indie alt-pop broadly. The video's confirmed director credit, sport-concept framing, and quantitatively warm/kinetic production signature make it a well-rounded archival artifact. Particularly valuable for studying how Sub Pop-era artists negotiate DIY aesthetic legacy with increasing production resources, and for documenting the expanding presence of Black women artists in indie and alternative video traditions. Context: Released in 2025 as a single from Hannah Jadagu's sophomore album Describe on Sub Pop, 'Doing Now' represents a pivotal moment in the career arc of an artist who began recording on an iPhone 7 and built a fanbase through lo-fi bedroom pop before earning critical acclaim from NPR and The New York Times. The video arrives during a broader cultural moment in which young Black women are reshaping indie and alternative spaces historically dominated by white artists. The basketball-themed visual concept connects emotional interiority, the song addresses longing and presence amid the demands of touring, to an accessible, communal American leisure setting, democratizing the video's visual language while reinforcing the song's themes of longing for shared physical time. Director notes: The 'Doing Now' video is described by Stereogum as 'basketball-themed,' consistent with the video's high motion score (8.02), fast editing pace (avg shot 2.62s, 75 scene changes), and warm/outdoor brightness profile. The visual warmth (color temp 2.09, brightness 83.66/255) and moderate saturation (81.06) suggest natural-light outdoor shooting, likely on or around a basketball court. The low contrast (44.86) and warm mood classification align with late-afternoon or golden-hour shooting conditions. Wilbert's approach mirrors the song's collage-like sonic structure, described by Sub Pop as combining 'a deceptively simple guitar melody with hypnotic vocals', translating the audio's layered intimacy into rapid, kinetically edited visual fragments.