CocoRosie ＂Noah's Ark＂ - CocoRosie ＂Noah's Ark＂

2005

CocoRosie ＂Noah's Ark＂ - CocoRosie ＂Noah's Ark＂ (2005) Director: Kai Regan Era: New Weird America / Freak Folk Emergence (2005) - Mid-2000s avant-folk underground, marked by lo-fi surrealism, DIY aesthetic, and anti-commercial art-music hybridity High curatorial value as a confirmed primary document of the 2005 New Weird America underground, directed by a verifiable filmmaker at the outset of his career. The video's moderate pace, warm palette, and surrealist visual logic directly embody the sonic and aesthetic world of the album. Preserves a rare instance of art-forward music video production for an independent underground act before the genre's widespread migration to YouTube-era vernaculars. Context: Released in September 2005, this video emerged at the peak of the New Weird America movement, a loose coalition of anti-mainstream artists including Devendra Banhart, Joanna Newsom, and Antony & the Johnsons. CocoRosie occupied a singular position within this scene, blending operatic and childlike vocal styles, lo-fi bedroom recording, hip-hop beatboxing, and surrealist lyrical imagery. The Noah's Ark album was recorded across multiple locations including their mother's farm in the Camargue region of Provence, and the video's visual warmth and intimacy reflect this rootless, nomadic, domestically-anchored artistic process. The sisters' aesthetic resisted the increasingly digital-polished aesthetic of mid-2000s pop video production. Director notes: Directed for Touch & Go Records in September 2005 as part of the promotional campaign for CocoRosie's second album. The clip was submitted to HIP Video Promo for industry distribution on September 27, 2005. The visual approach aligns with Regan's documented practice of 'capturing unique beauty' in subjects at the intersection of art and commerce. The CocoRosie video predates his more mainstream commercial work by several years, situating it within an earlier art-music phase of his career.