A video essay on Pepe's arc

MAY 11 2017

An essay made in the days after Furie killed the character, tracing Pepe from the comic through the imageboards to the 2016 campaign and treating the meme as a case study in how online communities take ownership of an image. Some of the origin details in its notes, including the year and platform it gives for the character's first appearance, do not match later research.