Bill Bernbach Co-Founds DDB

1949

1949. Bill Bernbach co-founds Doyle Dane Bernbach. His creative philosophy, "advertising is fundamentally persuasion", drove DDB to the VW Beetle, Avis "We Try Harder," and Levy's Rye Bread "You Don't Have to Be Jewish" ads. Reshaped American advertising for 30 years.