Old Spice "The Man Your Man Could Smell Like"
2010
February 2010. Wieden+Kennedy + Isaiah Mustafa's "Smell like a man, man" Super Bowl ad. The 2010 "Response" video campaign, 186 personalised YouTube responses to fans in two days, won the Cannes Film Grand Prix. Redefined what Super Bowl ads could become.
Part of Advertisements · Watch in the documentary
