Old Spice "The Man Your Man Could Smell Like"

2010

Old Spice "The Man Your Man Could Smell Like"

February 2010. Wieden+Kennedy + Isaiah Mustafa's "Smell like a man, man" Super Bowl ad. The 2010 "Response" video campaign, 186 personalised YouTube responses to fans in two days, won the Cannes Film Grand Prix. Redefined what Super Bowl ads could become.

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